Increase “Share of Voice” in very competitive, mature marketplace. Gain recognition of services offered and brand awareness. Increase insurance enrollment to new plans. Reach intenders looking for new coverage.
Reallocate part of the network budget to increase number of impressions to the target audience without changing out of pocket costs. A custom Targeted TV Universe can be created that will deliver 4.25 times more target audience.
Achieve a 204% ROI across a $1M budget
3.62% SOV gain in $62M category
$2,244,400 in increased value
$0 change in out-of-pocket expense
Applying additional 1st party data, and/or programming (MRI) value and/or qualified income levels would further increase value of the impressions in the appropriate target areas.